1) Owning the most popular such markets will be very profitable.
2) The markets complement assets for distributing media off-line.
Why owning the most popular such markets will be very profitable
Again:
Advertisers pay high rates to reach the young and upwardly mobile.
Media about the aforesaid markets will be exceedingly popular with this demographic, as the markets will help the young to be upwardly mobile.
The markets-maker’s profit margins from online media will be large, not least because a lot of this media will be generated by software (e.g., search results, markets-related data) [13].
Customized education (CE) consumption by corporate executives is growing rapidly [14].
Demand for CE should soon be much more widespread, not least because:
- in the U.S., providers of customized post-secondary education are eligible to receive the accreditations that make the providers’ students eligible for government grants and government-backed loans [15]
- public companies that introduce loan programs for consumers of customized post-secondary education can expect to be rewarded by investors [16]
- Bill Gates and other “venture philanthropists” have earmarked billions of dollars for high schools that offer age-appropriate levels of CE [17]
Consumers value convenience, selection and competitive pricing. As such, there is an opportunity to provide an online marketplace for researching, designing and purchasing CE [18].
By the early 2030s, the most popular online market for CE in America can be expected to generate billions of dollars in profits annually from transaction fees, even if the market serves only U.S.-resident consumers of post-secondary CE [19].
The CE market that is the most popular in America is likely to be very popular worldwide, because the U.S. is ideally suited to become the Silicon Valley of the global CE industry [20].
Because of the economic phenomenon known as Baumol’s Cost Disease, CE consumption should eventually account for a large percentage of U.S. – and global – GDP. Baumol, an NYU economist, estimates that the share of U.S. GDP spent on education will rise from 8.6% today to 29% in 2040 [21].
Many consumers of CE will be happy to use the CE marketplace to obtain complementary career services (e.g., to source job opportunities at OppTV’s generalized version of the CE marketplace, which will be located at the same URL – OpportuniTV.com – as OppTV’s CE marketplace).
In particular, many job opportunities in the $2 trillion U.S. health care industry are likely to become accessible through new workflow markets in the coming years [22].
Demand for career services (CS) is high and growing [23].
Why the markets complement assets for distributing media off-line
A key to attracting participants to the aforesaid markets, and to retaining them, is creating media that:
- increases awareness of the markets
- showcases high-performing participants in the markets
- generates profits [24]
Maximizing these profits on a risk-adjusted basis requires:
- managing a portfolio of media properties and making phased investments in production value
- access to off-line distribution channels, so linear programming that proves popular online can expeditiously gain distribution off-line (e.g., through video-on-demand, and then cable television (if warranted), and then network television (if warranted)).
