As is detailed in Step 5, a sitcom that centers on the CEO’s relationship with his girlfriend is foundational for popularizing the online markets described above.

In particular, the markets-maker’s sitcom has to be VERY appealing to women, not least because:

• For reasons given in Step 2, the CEO wants to his startup to be sought after as an acquisition by multiple American media conglomerates that own broadcast television networks.
• Women comprise 80% of the audience for sitcoms that air on America’s broadcast networks [44].
• Women received 58.1% of the undergraduate degrees awarded in 2004, and federal projections show their share increasing to 60% by 2012 [45].

Necessarily, then, the CEO will need to recruit GREAT female comedy writers.

A Gallup survey of over one million employees and 80,000 managers found that  "People leave managers not companies…turnover is mostly a manager issue." [46].

So, for starters, the CEO will need to attract and retain a GREAT coordinator/supervisor of female comedy writers.

A GREAT female co-producer of the sitcom, in other words (the CEO has to co-produce, because of the sitcom’s importance to the company, and because the sitcom’s male lead is based entirely on the CEO’s comic persona).

The CEO will spend A LOT of time with this lady. They will work VERY well together. They will have deeply-felt values in common (e.g., the more inclusive and meritocratic the global economy is, the better). He will want her to enjoy his company.

In Why We Love: The Nature and Chemistry of Romantic Love, Helen Fisher writes:

In spite of…[the typical] trajectory of loving, in which romantic passion gradually transforms into feelings of deep attachment, these three brain circuits — lust, romantic love, and attachment — can ignite in any [sequence]…There are couples who actually begin their relationship with feelings of attachment. They quickly achieve emotional union in the college dorm, at the office or in their social circle. They become fast friends. With time, this attachment metamorphoses into romantic attraction — which finally triggers lust.

 Q.E.D.

 Of course, much more can be said, but you see how the fix is in; it is statistically impossible for a man to negate his nature.  A man is his brain chemistry!